Marketplace Use Cases

Marketplaces come with a unique set of challenges with multiple types of user that have different incentives and motivations. This often requires different types of data - displayed in different ways - which puts additional stress on your product teams to deliver more.

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Aggregate Metrics

Provide high level performance metrics specific to your users’ needs - allow your suppliers to see performance across your platform and consumers to view KPIs that keep them coming back.
Aggregate statistics can be difficult to get right while also staying highly performant. Using Verb offloads the performance and pipelining so your team stays focused on building the marketplace.

Contextual Visualizations

Creating great customer data experience isn't just about KPIs and large dashboards. You need to provide contextual information throughout your platform so your users can view their data inline with other information but in a marketplace platform you have multiple use cases and types of users - complicating every feature implementation.

These charts are filtered by the contextual data in the element such as the row of a table and segmented by the row level security created at the Verb model level.

Prefiltered Visualizations

Just like contextual tiles in tables use prefiltered visualizations on event or product detail pages to show key metrics. To filter the data specific to the page entity, pass the filter value via SDK when the visualization is rendered for the event or product; all accomplished with a single code snippet.

As new features are released and your schema grows you can easily update these charts to display the new information and publish changes without writing any code.

Aggregate Report Dashboard

Suppliers need to see their performance across your platform and provide visibility to key stakeholders in their organization. Provide any user with customizable dashboards to compare data and view in aggregate. Create filters on any data in your model so user's are in control and each user can only see the data they are allowed to see. As your data changes it's easy to evolve the visualizations to include the newest feature data.

The user experience is optimized with Verb's responsive design and there is no need to worry about massive reports crushing your production system because the data is managed within Verb.

Downloadable Reports

Supply-side users need to review their performance against their other platforms. Make their lives easier with access to their data in the format of your choice. This gives your users the option to analyze their data how they want in Excel, BI tools or upload to another internal system.

Supplier Data APIs

Moving upmarket into more enterprise level businesses? They’ll need access to their data to combine it with their other sales and customer information. Provide them with a REST API to pull their data as they need it.

To create an API Collection first select the data to share then provision access for users. Documentation is automatically generated when you share access. You can even version your APIs as your schema grows so customers can keep up at their own pace.

Marketplace Platforms Thrive on Verb

Marketplaces are a complex business that often require intensive internal analytics to help grow your supply and demand. Keeping your customer data experiences separate from internal analytics keeps your team focused and your user experiences safe from pipeline and performance issues. With Verb’s active authentication user permissions are always live and row level security is simple to manage over time.

Dave Hurt - CEO Verb Data

Marketplace Platforms Thrive on Verb

Dave Hurt - CEO Verb Data

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