Blog

Resources and articles for SaaS companies looking to improve their customer data experiences.

Do You Trust Your Data Dashboards?

…………………………………………………………………………………………………………… The data dashboards are a mere reflection of the underlying data. It is indeed amazing to look back at how far along we have come in the data age. Decision-makers today rely on data far more than we ever did in the history of mankind. Picture this: a staggering...

Augment the Results: Currency Conversion in Real-time

As your customer base expands so does the complexity of your analytics offerings. One of the most difficult use cases to support international expansion is how to handle currency conversion or exchange rates and manage analytics when there are multiple currencies in play. For example, an e-commerce company might be...

Become a “Data Concierge,” Not a “Data Plumber”

……………………………………………………………………………………………………………… One of the key takeaways from Gartner Data & Analytics Summit 2022, was that businesses should focus on becoming a “data concierge” instead of a “data plumber”. Gartner explained this by saying that instead of “setting up countless pipelines to bring data from its source”, we should “guide people...

The Ascent of Self-service Analytics

……………………………………………………………………………………………………………….......... Imagine opening the latest blockbuster movie on Netflix only to find out that the movie is in a language that you don’t understand. Chinese? Spanish? French? - Take your pick.  However, as you scroll through the options in the settings, you come across multiple language options. All you have...

Dashboard PDFs – Make it Easy to Share your Dashboards

We've released our latest feature, Dashboard PDFs, which makes it easy for your end-users to share dashboards via PDF. In our experience, customers often ask for these simple visual downloads to communicate performance across their organization. Enabling your users to share the performance that your platform supports is a big...

Traditional BI vs. self-service BI shouldn’t be a choice

Traditional BI vs. self-service BI isn't a choice organizations need to make, but rather a partnership that requires elements from both to bring effective data use to users. Traditional vs. self-service business intelligence doesn't have to be an either-or choice. Both bring different tools and benefits to organizations. Many organizations...

Do something with your data! Latest Visualizations in Verb Data

We’ve released a few new data visualizations to help users expand their customer-facing analytics programs. Here’s a quick walkthrough and some notes on what’s next! Funnel Diagrams Use funnel charts to visualize event conversions through a defined process. Our partners are using funnel charts to show conversion rates on advertising...