Data tells immense stories if utilized properly. We collect hundreds of thousands of lines of data every day through our SaaS applications that can be collated into a story that can tell you more about the way your users are using your app than ever before.  Verb users typically are...

The popularity of data-driven management has led to the proliferation of business intelligence (BI) tools that provide all kinds of data-based services, like automation, embedded analytics, or data visualization. Each one serves a purpose and can be used by different teams within the same company. But what happens when they...

For some years now, data’s prominence in the business world has been growing to a point where managers and owners feel the need to collect information from every source they can – but still don’t end up doing much with it. As predicted in Gartner’s research from 2019, “only 20%...

As we entered the second year of the pandemic, uncertainty marked the outlook of businesses everywhere for what would be 2021. SaaS companies understood early on that the best way to support their customers was to give them a reliable service and user experience. Revenue growth and customer acquisition was...

The embedded analytics market is expected to be $77.52 billion by 2026. An enormous growth of 13.6% considering that the estimation for 2021 was $40.98 billion. While there is a lot of room for industry growth and embedded analytics tools will improve over time, today’s solutions rarely meet the needs...