Is Your B2B SaaS Delivering On Its No-code Dashboard Promise?

Delivering the no-code dashboards promise

Watch Out for These 7 Blindspots When Choosing the Right No-code Dashboard Platform for Data Visualization in B2B SaaS.


When automatic transmission cars first hit the U.S. market in the 1940s, they became an overnight rage. For the first few weeks, they were all that anyone could talk about. Within just a few months, however, several blindspots started becoming evident. Slipping of gears, leakage of the transmission fluid, sudden jerks when shifting gears, and the engines screeching to a sudden halt – to name a few.

It took years for car manufacturers to get it all just right, and obviously, a handful of automotive companies out-paced the others in working around the above pitfalls. Similar is the case with no-code customer data dashboards for B2B SaaS companies.

For starters, while almost every provider claims to be “no-code” dashboard builders, most of them are not truly so. They lack the right combination of usability, agility, flexibility, and a completely integrated self-service experience that are the hallmarks of no-code dashboards.

However, even the ones that come close to offering a decent no-code dashboard solution, end up having several cracks in the wall that become evident within the first week or two.

Verb is a frontrunner in delivering 100% no-code customer dashboards for data visualization in B2B SaaS. We have taken the bull by the horns by overcoming the 7 critical challenges of no-code dashboards well ahead of other providers in the market.

In this blog, we share with you these 7 blindspots that you must watch out for before roping in a no-code dashboard solution for your company.


#1 Usability, Maintenance, and Customization of No-code Dashboard

What is “no-code” really all about?

At Verb, we have a very simple way of looking at it. We believe that with “no-code” as a feature in any application, it should essentially become as easy to use as Facebook, Instagram, or Twitter. That ease of use by one and all is the fundamental promise of “no-code”. It automatically implies that a user doesn’t need to know how to write even a single line of code to use the application and derive the maximum possible value from it.

Now, what does “no-code” mean in the context of B2B SaaS?

The most common blind spot in implementing a no-code dashboard is that it doesn’t live up to this basic promise of zero-coding requirement. SaaS companies are often expected to siphon off development hours from their core product to keep the dashboarding tool up and running for their clients. This leads to the wastage of resources, engineering time, and cost.

We at Verb, however, take this very seriously. It is reflected in our product through user-sensitive feature engineering, like –

  • an easy-to-use drag-and-drop user interface, 
  • intuitive layouts and themes, 
  • automated, integrated, and pre-configured data pipelines,
  • a well-stocked library of rich visualizations, 
  • easy customization that can be done with just a few clicks, and 
  • hassle-free application maintenance that too needs no coding knowledge.

#2 User Experience & Agility of Data Operations

User experience and agility are very closely tied to point #1 above, but they address a deeper layer of operational complexity for B2B SaaS products.

Let us understand this with the help of a few examples.

Imagine having to continuously toggle between multiple applications in order to access insights and data visualization. Maddening, right? That’s exactly how your customers feel as well. Another example is users having to depend on the data team for making the smallest of modifications to the original model, or the data team having to constantly hand-hold the non-technical users in making the most of the platform. 

These user experience issues are more complex than mere application UI. They are systemic and all-pervasive. As a result, they severely limit the ability of SaaS companies to serve their clients in an agile manner.

Verb overcomes these issues by adopting an embedded approach to no-code dashboarding, wherein the dashboard is seamlessly integrated within the core product. Users need not hop across applications for any data operations, nor is there any inherent dependency on the data team. Verb also provides meticulous training and handholding during the onboarding process to prevent fall-outs at a later stage. Speckless and agile user experience is at the heart of Verb’s dashboard design principles.

#3 No-code Dashboard for All

Your customers are likely to have users with a mixed bag of technical skills. Some of them may be experts in understanding and performing data operations, while others might struggle even with a basic spreadsheet formula.

In reality, non-technical users constitute the overwhelming majority of users in SaaS client organizations. Business users making strategic decisions, front-end workers making everyday operational decisions, and vendors/partners tracking their KPIs are unlikely to be data literate.

It is rather myopic, then, to build a dashboard that only a small fraction of users can handle with ease. Yet, surprisingly, that’s exactly what the vast majority of so-called “no-code” dashboard providers are doing.

Verb brings non-technical users into the fold by adopting a self-service approach to data analytics and visualization. It simplifies the data experience to the point where each user can use the system independently to their advantage and make data-driven decisions a regular affair.

#4 Role-based User Segmentation

There’s nothing worse than static systems that fail to respond to the data needs of diverse data users.

If we go back to our earlier example of cars, it is not hard to see that car users across various segments are likely to have different needs that they expect to be met. Owners of family cars might be looking for better mileage and lower running costs. Sports car users will be particular about the vehicle and engine performance, while luxury car users might be more concerned about the smoothness of the ride, the available leg space, a look and feel that stands out from the crowd, and so on.

Similarly, in an enterprise setup, CXOs will have different data needs from mid-level executives, who in turn will have data needs that are different from front-end operators working at the lowest rungs. Depending on the department, role, position in the organizational hierarchy, and the decision-making powers available to a user, data needs will further vary across a wide spectrum.

Hence, the one-size-fits-all approach taken by most no-code SaaS dashboards is doomed to fail from the start. Deep user segmentation, profiling the needs of each segment, and setting up data processes that respond to those needs just-in-time is a unique forte of Verb. It enhances the performance of our no-code customer dashboarding solution and brings unprecedented results.

#5 Automated, Analytics Life-cycle & Infrastructure

A key blindspot that you must watch out for is the extent of automation of data sourcing, pre-processing, transforming, and integration.

Merely automating the analytics and visualization components do not address the no-code part of things. If the entire Extract-Load-Transform (ELT) process in the data lifecycle becomes a headache for your or your client’s data team, then the pipeline configuration process becomes manual in effect and requires intensive coding.

No-code is all about stitching together tiny threads of process automation across the data lifecycle to craft a purely visual experience for the users. At Verb, we have made sure that users in the multi-tenant setup can add source databases, link siloed data, and transform the same visually – achieving all of this with simple drag-and-drop UI interactions. Data integration is completely automated in an end-to-end manner without the user having to manually intervene at any point, except to provide the necessary inputs in a simple, no-code manner.

#6 Rich, Granular Data Visualization in Real Time

No-code should never be an excuse for rendering mediocre data visualization.

Unfortunately, most of the existing no-code dashboards give little or no leg-up over and above traditional data visualization tools like Microsoft Excel. The visualization experience is neither granular nor richly designed to enable effective and rapid gleaning of insights.

The focus is on the basic visualization of data instead of pairing it with the decision-making needs of users to see what kind of visualization option best suits the purpose. The result is that for advanced visualization of data, users once again have to turn to data/IT teams for sophisticated modeling.

Verb has a library of 150+ visualization templates that take the guesswork out of the decision-making process. Users are spoilt for choice when it comes to churning out insights from the data to create a clear narrative and data story. In the end, it is the rich, granular, and contextual visualization of data that leads to better, faster, and smarter decision-making.

#7 Security, Governance, and Risk Mitigation

The complete elimination of manual intervention by IT/data teams also means that no-code dashboards have to be smart enough to prevent data breaches on their own. Because of the underlying multi-tenant architecture, security risks in SaaS customer dashboards are compounded.

Providers often glaze over this part of the problem by understating the security and governance complexities inherent in no-code SaaS dashboards. This is also one of those blindspots that can quickly escalate, leading to legal burdens, compliance risks, damages to reputation, and even loss of clients by SaaS companies.

With Verb, security is the mainstay of every process, every component, and every feature that is delivered as a part of our no-code dashboard. With watertight user authentication and authorization, implementation of strict security and validation rules, meticulous data cataloging and versioning, lineage mapping, establishing data audit trails, ensuring complete traceability, and end-to-end visibility, Verb overcomes this problem. It also abides by standard data safety provisions like the GDPR, etc., and takes into account additional requests from your clients with regard to data security and risk mitigation strategy. This way, Verb makes no-code customer dashboards secure, robust, and reliable for B2B SaaS companies.

There you go! By keeping these 7 aspects in mind, you can definitely avoid getting entangled in a bad IT investment and save your business significant time and money.

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