Agile Decision-making with Decentralized Data Visualization

How Verb Democratizes Data Visualization for Faster & Smarter Decisions

How Verb Democratizes Data Visualization for Faster & Smarter Decisions


Did you know that Amazon – the world’s leading e-commerce giant – has no centralized analytics team? Not just Amazon. Zalando – Europe’s leading online platform for fashion – famously decentralized all their data in 2020! 

Across the globe, companies now realize that democratizing data-driven decision-making for every user in the organization is no longer a luxury. It’s a necessity. Accenture’s Business Futures report found that 71% of C-suite executives have already decentralized or are planning to decentralize decision-making. After all, decisions are no longer being taken just at the top. Almost everyone in an organization now calls the shots every day, no matter what their roles or job descriptions are. 

It doesn’t matter whether the decision-maker is a CXO, a mid-level executive, a regional operator, or a front-line worker. If decision-makers don’t have access to the relevant data assets, the business suffers. If they have to wait for too long for the right data or insight, the missed opportunity costs show up in the bottom-line figures. 

Furthermore, even if they have access to the right data and tools, they may have no idea how to use them. This is especially true for non-technical users. If decision-makers can’t understand the data or have to use sophisticated coding to glean insights from it, they are forced to do guesswork. And more often than not, guesswork is bad for business.

When Verb started in 2020, we made it our mission to decentralize data analytics for all – not just for the Amazons and Zalandos of the world. We empower your clients with role-based analytics and visualization to enable agile decision-making. In this blog, we explain how Verb’s decentralized approach works by catering to the data needs and decision-making demands of each role in an organization. 


#1 Role-based Profiling of Data Users.

There’s no one-size-fits-all approach with Verb.

At Verb, we don’t just catalog data, we also catalog users. This effectively means that we profile all users across your client teams based on their roles and data needs. Hence, our unique value proposition lies in our ability to quickly fork out the specific data assets that any user in any of your client teams needs. We don’t just stop there though – Verb actually guides them to it! Agile decision-making requires each user to have the right data visualization tools at their fingertips. That’s exactly what Verb’s customer data dashboards offer.

#2 Responsive to Every User’s Data Visualization Needs.

Verb knows which user needs what, when, where, and how.

What if we told you that your clients aren’t all that interested in the data? They are interested in making money, and the actionable insights that lead to it. But as a SaaS company, you knew that already, right?

If you want to put that power in their hands, you cannot address the demands of only a few. If you cater to restaurants, for example, you will need to put the power to visualize data not just in the hands of the restaurant manager. The chef, the cashier, the waiter, and even the delivery person all have unique data needs that can help them achieve operational excellence. With Verb, you can make this happen at scale and in an automated manner. While you focus on your core product, we craft custom data experiences in real time that delight your customers with visibly improved results and outcomes.

#3 Single Source of Truth.

Verb makes all data analysis and data visualization uniform, de-siloed, and transparent.

It is not enough to decentralize data assets. Smart data governance has to empower agile decision-making with data visualization.

Truth be told, decentralization comes with its own burdens. If you have had clients complaining about the same KPI metric showing different values to different users, you know what we mean. Decentralization without governance just adds to the confusion. Verb implements the strictest data validation rules and usability standards in alignment with your data policies. It’s inherently consolidated data architecture that users across the board access the same data. It also ensures that KPIs and other derived variables are defined and calculated uniformly across all data experiences. This way, Verb acts as a single source of truth for all the users of your customer data dashboards.

#4 Self-service and No-code with Embedded Data Visualization.

Anyone can use Verb for agile decision-making using data visualization – even non-technical users.

What’s the point of decentralization if users don’t know what to do with the data in front of them?

Verb pulls out all the stops to make sure that doesn’t happen. All users in your client’s team are trained and empowered to become the masters of their own data. Not just that – all our interfaces are no-code, intuitive, and drag-and-drop. Customizations like adding variables and insight parameters can be done within minutes. All data assets are cataloged, self-explanatory, and come bundled with the data context embedded in them. This way, Verb delivers unique data experiences to your clients that are self-service and democratized.

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