Operationalize Data for Customer-facing Analytics

Customer Facing Analytics

Verb Crafts Meaningful Data Experiences with Customer-facing Analytics for Your Customers at Scale.

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We’re Not Just Another Traditional BI Tool. Put simply, we specialize in operationalizing data for customer-facing analytics to craft purposeful and customizable data experiences for your customers, at scale. The best part? These data experiences are embedded directly into the software. They are also completely no-code and self-service. In this blog, we share how we make this happen for our clients and help them stay focused on their core product.

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#1 Verb Crafts Customer-led Data Experiences. We Deliver What Your Customers Want.

Shift from product focus to customer focus.

For SaaS product companies, providing their customers with actionable insights is as important as the product itself. While your internal data team focuses on the product, we bring customer focus into the process. B2B SaaS customers don’t find value in historical reports and massive spreadsheets anymore. They crave an interactive, real-time, and visual understanding of their data that can help them to make market-winning decisions. 

Traditional BI isn’t designed to operationalize data for customer-facing analytics, but Verb is. Our unique approach entails developing pre-configured customer dashboards that are built around the needs of your customers. It takes less than a week to get the master dashboard in place. Thereafter, the dashboard can be replicated within hours for every new customer you onboard. What’s more – you can handle customer requests for adding a new variable or integrating a new data source within minutes – not hours or days. This way, the entire journey with Verb is customer-led, not product-based.

#2 Your Customers Want to See Results. Verb’s Operationalized Customer-facing Analytics is All About That.

Shift from user experience to data experience.

B2B SaaS companies need to account for a wide range of user groups and roles within the client organization. This is well beyond the scope of data scientists hired for the purpose of product development using traditional BI. 

Besides, a substantial number of people using customer-facing analytics are likely to be non-technical users. Hence, the interface needs to be simple, easy, no-code, and highly intuitive. This is at the heart of Verb’s dashboard development approach. We grant every user direct access to the intelligence that they need, and the power to slice and dice it as required.

Furthermore, insights need to be delivered at blazing-fast speed to the right user at the right time. Verb understands that your customers are not willing to sit on their data for too long. They are looking to monetize their data now and see the results at the earliest. Hence, Verb’s data experiences are crafted to be fast-loading, real-time, role-based, contextual, opportunity-driven, and granular to the minutest detail.

With Verb, your customers will never miss a beat (and will thank you for it).

#3 Your Customers Value Security. Verb Shields Your Data & Systems Like a Lifeguard on the Beach.

Shift from reactive data security to proactive data governance.

When a data interface is only shared within a single team, the users constitute a known and trusted entity. This is something that internal data teams can and traditional data science can easily tackle. But that’s not the case with customer-facing analytics, where users range from customer teams to vendors, contractual staff, actual end-users, and more. This amplifies the security risks manifold and is one of the major deliverables of operationalized data science for customer-facing analytics.

Verb understands that as a product evolves, so must the data governance. On one hand, Verb seamlessly integrates data from multiple sources and environments. On the other hand, it implements your data governance rules with the strictest fail-safes. A break in the pipeline, a sudden breach, an unintentional error, or deliberate tampering – nothing goes undetected and unaddressed by Verb.

Verb makes data security a proactive and preventive process, instead of a reactive one.

Conclusion

Operationalized data science for customer-facing analytics is the future for SaaS companies intending to serve their customers meaningfully with data. Verb works at the intersection of data, product, and engineering to simplify customer-facing analytics for SaaS businesses. We approach customer-facing analytics in a radically different manner as opposed to old-school BI. 

Through seamless execution, we help your customers reduce overhead and achieve operational excellence. In the process, we also free up your capacity to better focus on your core SaaS product. At Verb, operationalizing data for customer-facing analytics means going beyond traditional BI. We help you and your customers use data to capitalize on the time and opportunity like never before.

If you want a tour of our newest features get in touch!