Software development is becoming less about writing code and more about bringing the best tools together to create great user experiences and keep platforms nimble. A recent survey showed that more than 60% of apps built use an authentication provider – proving that SaaS is increasingly made of other SaaS components. Organizations are finding that control over their code is not inhibiting scale – it often hinders their growth and quality. Thanks to the growing developer tool market, companies are able to integrate SaaS components at a much lower cost, compared to building everything themselves. Computerworld estimated this to be about 15% in savings.
The developer tool market is changing from the early DevOps, infrastructure and backend focused platforms to components that are closer to the frontend user experience of the software. The newest generation of developer tools often blurs the lines of developer and non-developer, making the developer’s life easier, while providing a better experience than what software teams would have built without a third party component.
What is causing the shift in the SaaS component market?
Users are demanding better. All users, both business and consumer, expect an application’s user experience to be on par with the most popular social and messaging tools they use daily. Designing great UX takes a lot of time and using components that help with this decreases time-to-market without sacrificing the user experience. At Verb, we focus on creating the optimal user experience for dashboards and reports so developers have a strong set of guard rails to keep the experience intuitive.
As solutions become more niche and more companies take a bottom up sales approach, product teams need to focus more than ever on their customer needs and speed-to-market. This moves away from large, generic solutions buyers to products that solve very specific pain points for users, in the best and fastest way possible. However, product quality and speed of implementation rarely work together. SaaS components that offload non-core functionality help keep product teams focused on solving major pain points and implement solutions faster.
Lastly, SaaS components are easier than ever to implement. We don’t see teams duct taping solutions together thanks to infrastructure like microservices that make components easier to implement. When implemented well, these components require less commitment because it’s easier to swap out tools.
Creating a better SaaS component for customer-facing dashboards and reports
There is no developer tool focused solely on native analytics in a SaaS application, meaning that using any tool on the market today would require the duct tape solutions we all want to avoid. From our research we estimate that 90% of SaaS applications that have analytics are custom building their own solutions with a piecemeal approach. This custom approach is intensive, rarely provides an optimal experience, and takes longer than estimated in most cases. Verb on the other hand, has put the focus on product engineers.
By creating a tool that solves the major pain of dashboards and reports for product engineers and their end-users, we believe that product teams will have more time to focus on their core product – helping them compete in an increasingly competitive SaaS market.
Building SaaS products today is more accessible than ever with this new wave of SaaS components that offer reliable, high-performance building blocks supporting modern software architectures. Verb is excited to help our customers build better products and provide amazing data experience for their users.